Uranium
Comprehensive UX/UI development for a corporate website aimed at attracting investors and improving communication with international partners. The project included UX research, concept creation, and the development of visual solutions that reflect the company’s innovative activities in the field of decarbonization.
Client
The Uran Group of Companies is a leader in the development of innovative technologies for decarbonization. The company brings together international investors and technologies to address the issues of energy transition towards a more sustainable economy, supporting the industrial infrastructure of Russia.
Business goals
Creation of an online representation
The development of a modern website to present the company, its mission, and innovative solutions on the international stage.
Attracting investors and partners
Building a platform that will be attractive to international investors interested in sustainable development and decarbonization.
Information and communication
Ensuring clear and accessible communication with the target audience, partners, and clients.
Highlighting among competitors
The development of a website that will showcase the competitive advantages of the company in the context of increased competition in the ecology and decarbonization sector.
Tasks
Lack of online representation
Problem
It was necessary to create a functional website that would showcase the company's mission and its innovative solutions.
Solution
The content was developed with a focus on the company's mission and values, as well as its innovative achievements, presented through texts, images, and multimedia.
Attracting international investors
Problem
A platform was needed that would inspire trust and interest among potential partners.
Solution
I conducted a detailed analysis of the target audience and competitors to identify best practices and integrate them into the project.
Simplification of navigation and interaction
Problem
It was necessary to develop a convenient and intuitive navigation for the target audience.
Solution
A clear website structure with convenient navigation has been developed, providing users with easy access to important information.
Competitiveness
Problem
It was important to highlight the company among the growing number of competitors, especially in the field of sustainable development.
Solution
A modern, intuitive design has been created that reflects the advanced technology and environmental responsibility of the company.
User Research
and Insights
Target audience
International investors: Looking for companies with a high degree of trust and a clear sustainable development strategy.
Environmental experts: Required to provide detailed information about the company's technologies and its contribution to the ecosystem.
Industrial partners: Seeking companies for long-term collaboration and needing clear navigation on the website for quick access to necessary materials.
Design solutions
Intuitive navigation
A logical website structure with visible and accessible navigation elements has been developed, allowing users to quickly find the information they need.
Modern visual style
The unified visual system, including typography, colors, and UI elements, reflected the company's modern and professional approach.
Adaptive design
The site displays and functions correctly on all devices - from mobile phones to desktop computers.
Interactive elements
Animations and multimedia elements are enabled to grab attention and enhance interaction.
Technologies used
Analytical tools: An analytics system has been implemented to track user behavior and the effectiveness of interaction with the website.
Interactive elements: Multimedia inserts and animations have been used to visualize the company's innovative solutions.
Responsive web design: Adaptive interfaces have been developed that display correctly on various devices.
Design strategy
Main directions
Improving navigation
Intuitive access to site sections for various target audiences.
Optimization of work processes
Focused content aimed at attracting investors and partners, with an emphasis on the company's technological achievements.
Constant feedback
Implementation of a feedback mechanism to improve interaction with partners and customers.
Project results
Increasing attendance
The growth in the number of unique visitors and the average time spent on the site.
Increasing engagement
Users have started to view more pages in a single session, indicating increased interest in the content.
Positive reviews
Positive feedback has been received from users and international partners.