SEVER-INVEST
Comprehensive UX/UI redesign of the corporate website and services for the company "Sever-Invest", which specializes in providing services in the field of housing and communal services and managing apartment buildings. The project included user research, concept development, and the implementation of a design system for ease and increased efficiency in interaction with clients.
Client
AO "Sever-Invest" is one of the largest management companies in the Yaroslavl region, providing comfortable management of apartment buildings and residential premises since 2002. The company specializes in high-quality service and support for facilities in the housing and utilities sector.
Business Goals
Improving convenience for customers
Increase transparency and ease of interaction with the system for submitting applications, obtaining reports, and communicating with technical specialists.
Process optimization
Simplifying the processes of working with applications through the implementation of automation and digital solutions.
Support of the company's reputation and image
Increasing customer trust through a modern and professional interface that reflects a high level of competence and reliability of the company.
Tasks
The difficulty of submitting applications and contacting support
Problem
Users experienced difficulties in finding the form for submitting applications and leaving questions. The support interaction processes were not obvious, which created barriers to quickly receiving services.
Solution
A convenient application submission system has been developed with steps that are intuitive and minimize the number of actions required from the user.
Lack of consistency in visual design
Problem
The inconsistency of interface elements and outdated design negatively affected the perception of the company.
Solution
A unified design system has been implemented with an emphasis on simplicity, usability, and visual harmony. This has contributed to an improved overall user experience and reduced cognitive load.
Low user engagement level
Problem
The company's website did not support active interaction with users through modern digital channels.
Solution
Interactive elements and integrations with Telegram have been implemented, allowing residents to quickly track work and communicate with company employees through convenient messengers.
User Research
and Insights
Target audience
Owners of apartment buildings: Looking for a reliable partner to ensure quality maintenance of real estate properties.
Residents of apartment buildings: Striving for comfort and prompt resolution of utility issues related to housing maintenance.
Commercial tenants: Value safety, responsiveness, and quality of technical maintenance work on premises.
Design solutions
Interactive map of houses
Action: An interactive map has been developed with visualization of houses, which helps users quickly find the information they need about their property.
Result: The time taken to find the necessary information has been reduced by 40%, increasing overall customer satisfaction.
Adaptive interface
Action: An adaptive interface has been implemented, allowing users to access the website from any device without losing functionality.
Result: A 30% increase in mobile traffic share.
Integration with messengers
Action: A feedback system has been implemented via Telegram with automatic notifications to users about the status of their applications and the progress of work.
Result: The responsiveness of interaction with clients has increased, and the number of applications submitted through messengers has grown.
Technologies Used
Own CRM system: Managing requests and keeping records digitally with access to service history.
Telegram bot: An interactive channel for users to submit requests and receive updates.
Analytics system: Analyzing system performance and user behavior for further service optimization.
Design strategy
Main directions
Improving visual and user experience
Clear representation of information, improved navigation, modern animations, and integrations.
Intuitive user interface
Minimizing the steps to accomplish key tasks and simplifying the interaction with the system.
Mobile optimization
The implementation of a flexible and accessible interface for all devices, including mobile phones and tablets.
Project results
Increase in productivity
The implemented solutions have reduced the time for processing requests and improved the quality of customer service.
Increasing customer satisfaction
Improving UX has led to a 15% increase in positive feedback and the number of satisfied customers.
Optimization of employee performance
The integration of CRM and process automation has allowed the company to improve internal business processes and reduce application processing costs by 25%.