CLUB-HOTEL RAZDOLYE
Redesign of the club-hotel "Razdolie", aimed at improving user experience, visual presentation, and booking convenience for various types of clients. The project included UX research, concept development, and full UX/UI design.
Client
The "Razdolye" Club-Hotel is a cozy hotel in Bryansk, offering comfort and tranquility for tourists, business travelers, families with children, and event organizers.
Business objectives
Attracting new clients
Make the website attractive to different user segments and motivate them to book rooms.
Increase in online bookings
Simplify the booking process through the website and increase its efficiency.
Increasing customer loyalty
Ensure a high level of visitor satisfaction through an intuitive interface and informative content.
Tasks
Unattractive and uninformative design
Problem
The website does not reflect the atmosphere and style of the hotel, which may create a wrong impression for visitors and deter potential clients.
The solution
A visually appealing and elegant design system has been implemented, highlighting the coziness and uniqueness of the hotel.
Difficulties in navigation and searching for information
Problem
Users are having difficulty finding information about rooms, services, and bookings due to the poor structure of the website.
Solution
A new website structure has been developed with easy and intuitive navigation, which helps quickly find the necessary sections.
Lack of responsive design
Problem
The site is not optimized for mobile devices, which creates inconvenience for users and leads to traffic loss.
Solution
An adaptive design has been implemented, which ensures the correct display of the website on all devices, including mobile.
User Research
and Insights
Target audience
Families with children
Goals: Find a hotel with family rooms, children's entertainment, and a safe area.
Pain points: Lack of family rooms, safety and food issues, high cost of holidays in season.
Business travelers
Goals: Find a hotel with fast Wi-Fi, express check-in services, and a convenient location for business meetings.
Pain points: Lack of comfort, poor Wi-Fi, inconvenient hotel location relative to business centers.
Design solutions
Enhanced booking system
Action: The room booking structure has been optimized, and the ability to quickly select and book through the website has been added.
Result: Users can easily book rooms, which increases the website's conversion rate.
Adaptive interface
Action: Adaptive design has been implemented that automatically adjusts to the screen sizes of any device.
Result: The site has become convenient for viewing and using on mobile devices, which has increased mobile traffic.
Action: Photo galleries and virtual tours of the hotel and its infrastructure have been added.
Result: Users can learn about the accommodation conditions, which increases trust and willingness to book.
Technologies used
Cross-platform support: Website optimization for all types of devices.
Online booking: Integration with online payment and booking systems.
Interactive features: Virtual tours and integration with social media to enhance user engagement.
Design strategy
Main directions
Attractive and functional interface
Ensure a unique visual style that aligns with the hotel brand and attracts users' attention.
Improvement of navigation and UX
Simplify the website structure and make navigation intuitive so that users can quickly find the information they need.
Search Engine Optimization (SEO)
Improve the visibility of the website in search engines through quality content and optimization of key pages.
Project results
Growth of bookings
Increase in online bookings through the website by 25% due to improved structure and navigation.
Increase in website traffic
The website has become more user-friendly and attractive, which led to a 30% increase in traffic.
Increasing user satisfaction
Positive user feedback about the ease of use of the website and the quick booking process.