ML CITY
Comprehensive UX/UI design of the application for the ML City platform, intended for the search and promotion of events. The project included UX research, concept development, and the creation of a user-friendly interface for B2B and B2C clients.
Client
ML City is a platform that helps event organizers of any scale bring people together for their events and helps users find events, people, and places based on their interests for a quality experience.
Business goals
Increasing the efficiency of the system
Simplify the process of finding events for users and enhance the effectiveness of organizing and promoting events.
Increasing user satisfaction
Solve existing problems with the lack of information and difficulties in finding events.
Support for business growth
By means of convenient event search and high-quality event promotion, attract new users and increase the engagement of existing clients.
Tasks
Lack of information about events
Problem
Users do not find interesting events in their area or in other cities due to a lack of information.
Solution
A system for searching and filtering events by interests and location has been implemented, with the capability to receive notifications about new events. The event card includes complete information that must be filled out.
Difficulties in finding and choosing events
Problem
Users face difficulties in selecting events due to information noise and the large number of offers.
Decision
A convenient system for filtering and recommending events based on user preferences has been created.
Low activity of participants and organizers
Problem
The organizers are facing difficulties in attracting an audience and selling tickets, while users do not always find quality events.
Solution
Tools for promoting events have been implemented, as well as mechanisms for interaction between organizers and participants have been developed.
User Research
and Insights
Target audience
Residents of large and small cities
Goal: To find interesting events nearby.
Pain points: Lack of information about local events, difficulties in choosing interesting activities.
Tourists and business travelers
Goal: To easily find events in an unfamiliar city.
Pain points: Difficulties in finding suitable events and excursions in new places.
Event organizers
Goal: To effectively promote their events and attract participants.
Pain points: Lack of tools for quality promotion and audience engagement.
Persons
Anna (24 years old) - Accountant from Moscow
Goals: Find cultural and entertainment events in your city.
Pain points: Often misses interesting events due to lack of information and inconvenience in searching. Pain points: Irregular product supply and delays in order processing.
Mark (27 years old) is a cultural festival organizer from Chelyabinsk.
Goals: Effectively promote your events and attract participants.
Pain Points: Faces challenges in attracting an audience and increasing ticket sales.
Design solutions
Improved search and filtering system
Action: An intuitive system for searching events by categories, dates, and locations has been developed.
Result: Users can easily find events that interest them, which increases engagement.
Recommendations based on preferences
Action: Personalized event recommendation algorithms have been implemented.
Result: Users receive recommendations based on their interests, which increases satisfaction.
Adaptive interface
Action: A responsive interface has been developed that adjusts to any device.
Result: Users can use the platform on all types of devices, including smartphones, tablets, and PCs.
Tools for organizers
Action: A control panel for organizers has been implemented with the ability to create, edit, and promote events.
Result: Organizers receive convenient tools for working with events and the audience.
Interactive event map
Action: An interactive map with event markers nearby has been developed.
Result: Users can easily find events near them, which simplifies leisure planning.
Technologies Used
Geolocation services: For finding the nearest events.
Notification systems: For informing users about new and changed events.
Integrations with social networks: For simplifying registration and authentication.
Design strategy
Main directions
Improving navigation and interface
Provide simple and clear access to all the features of the application.
Optimization of user flows
Reduce the number of steps required to find and register for events.
Personalization of the interface
Implementation of personalized recommendations and notifications tailored to the user's interests.
Interactive map
Designed to simplify the search for nearby events and visualize the venues of the events.
Project results
Increasing user engagement
Users have started to spend less time searching for interesting events thanks to an improved filtering system and personalized recommendations.
Increased activity of the organizers
Organizers can now easily create and promote their events through a convenient control panel.
Increase in ticket sales
The number of tickets sold through the app has significantly increased due to the convenience of searching for and promoting events.