Leashare
Startup, concept development, research, UX/UI design, branding of a multifunctional dog walking service.
Client
Leashare is a web service that provides users the opportunity to delegate the care of walking their dogs, as well as take on the responsibility of walking other people's pets. The service is designed for both dog owners and dog walkers, offering effective interaction between these two groups of users.
Leashare is focused on two segments:
B2C — dog owners who need help in caring for their pets.
B2B — companies or institutions that can use this service to improve animal care.
Business Goals
Increasing convenience and safety
Create a platform that ensures a comfortable and safe interaction for dog owners and walkers, offering an intuitive interface and a feedback system.
Growth of the customer base
Attract more users through ease of use, functionality, and security of the service.
Support for business flexibility
Create a system that is easily scalable, supporting both individual users and business partners.
Tasks
The different needs of two types of users
Problem
Dog owners and walkers have different tasks and needs, which complicates the development of the interface.
Solution
The development of separate interfaces for each user group with unique functionality aimed at their needs.
Difficulties with finding
Problem
It is not easy to find suitable dog walkers or dogs for walking due to insufficient filtering and descriptions.
Solution
Implementation of effective filtering by breed, time, and other parameters to simplify the search process.
Data security and privacy
Problem
Users may be concerned about the security of both their dogs and personal information when using the service.
Solution
Implementation of an authentication, review, and rating system to build trust between owners and dog walkers. There is also an option to explore reviews and profiles before booking.
Booking services
Problem
The process of booking services can be confusing for users, which can lead to a decrease in conversion.
Solution
Developing a simple and clear mechanism for booking services with minimal steps.
User Research
and Insights
Target audience
Dog owners: People who are busy at work, parents, disabled individuals, retirees, those on business trips or vacations.
Dog walkers: Students, freelancers, professionals, animal lovers looking for extra work.
The main user needs
Simple and safe booking process.
Ability to filter by location, breed, and schedule.
Transparency regarding walkers (rating, reviews).
Reliable payment system and data security.
Persons
Olga (35 years old, marketer)
Goals: Find a reliable dog walker so that I don't have to worry during my business trips.
Pains: The difficulty of finding an experienced dog walker and the concern for my pet's safety.
Ivan (22 years old, student)
Goals: To earn extra money walking dogs, receive positive reviews, and expand the client base.
Pains: Insecurity in finding clients and the lack of a system that guarantees the safety of the process.
Design solutions
Improved navigation system
Action: A simple navigation system was developed, based on filters for location and time, allowing users to quickly find suitable options.
Result: Users find walkers faster and book services, which enhances the overall experience of interacting with the platform.
Security and authentication
Action: A rating, review, and verification system for dog walkers has been implemented, and an insurance system for each walk has also been provided.
Result: Increased trust among users, reduced anxiety levels for dog owners.
Adaptive interface
Action: An adaptive interface has been created for different devices, supporting both mobile and desktop versions.
Result: The platform is available on all devices, making it easier to access the service anytime and from anywhere.
Technologies used
CRM system: Built-in CRM for managing users and their data.
Online payment: Integration with popular payment services for processing transactions.
Analytics: Implementation of an analytical system for tracking user behavior and assessing their activity.
Telegram bot: Support in the form of notifications via Telegram for timely information retrieval.
Design strategy
Main directions
Improving navigation
Simplifying user flows for efficient service search and booking.
Workflow optimization
Reducing the steps to complete tasks, providing intuitive hints and assistance to users.
Personalization of the interface
Creating profiles for each target group (owners and walk dogs) with unique features and tools.
Project results
Increasing productivity
Dog owners and walkers noted a reduction in the time spent on completing essential tasks.
Increasing user satisfaction
The platform has received high ratings for ease of use and security.
Reducing training time
The interface allowed users to quickly master the main features of the service.
