ONLINE STORE
CLEVER-PLACE
Redesign of three pages of the online store. A comprehensive UX/UI redesign aimed at improving usability and optimizing conversions for users seeking office furniture. The project included UX research, concept development, and implementation of a design system.
Client
Today, "Clever-Place" is a multifaceted player in the office space market. The company provides a full range of services for equipping commercial premises, from design to furniture delivery.
Business Goals
Increasing the efficiency of the system
Update the website to enhance usability and improve user experience, which in turn should increase sales.
Increasing user satisfaction
Resolve existing issues with navigation and content structure so that users can quickly find the necessary products and place orders with minimal effort.
Support for business growth
By improving the functionality and visual appeal of the site, contribute to increasing conversions and return users.
Tasks
The complexity of navigation
Problem
Users experienced difficulties navigating the site and finding the necessary products due to the confusing menu structure and poorly organized catalog.
Solution
A new navigation structure has been developed with a clear division into categories and subcategories, which has made searching easier and improved perception.
Outdated design
Problem
The old website design gave users the impression that the company does not align with modern trends.
Solution
A modern, minimalist design has been implemented, which emphasizes the company's level of professionalism and instills confidence in users.
Lack of mobile adaptation
Problem
The site was not adapted for mobile devices, which led to a high bounce rate among mobile users.
Solution
A responsive design has been developed that provides ease of use on both desktops and mobile devices.
User Research
and Insights
Target audience
Business leaders and company owners: Looking for quality solutions for office space design.
Office furnishing managers: Interested in reliable partners offering a full range of services.
Architects and interior designers: Seeking partners for implementing office design projects.
User's basic needs
Simple and intuitive navigation for finding office furniture and related products.
Easy access to product information, including photos, specifications, and prices.
The ability to place an order and make payment through convenient and secure services.
Design solutions
Improved navigation system
Action: A simplified catalog and navigation structure was developed so that users could easily find the products they need and complete their purchases faster.
Result: Transparent and logical navigation allowed users to reduce search time and increased conversion.
Modern and appealing design
Action: Implemented a modern, minimalist design considering current trends and the needs of the target audience.
Result: The updated visual style increased the site's appeal and improved brand perception, leading to an increase in the number of returning users.
Adaptive interface
Action: Developed a responsive design optimized for mobile devices and desktops, taking into account all usage scenarios.
Result: The site became convenient for mobile users, significantly increasing mobile traffic and the number of orders.
Technologies used
CRM system: Integration with CRM for managing orders and customer data.
Analytics: Analytics tools have been implemented to track user behavior and optimize conversions.
Online payment system: Secure payment services have been connected for fast and convenient order processing.
Responsive design: Mobile and desktop versions of the site, ensuring convenience for all users.
Design strategy
Main directions
Improvement of navigation and interface
Simplified access to all site functions with improved organization and clear visual elements.
Optimization of work processes
Reducing the steps for placing an order and improving user flows.
Adapting the interface for different devices
Implementation of an adaptive interface for working on mobile and desktop devices.
User feedback
Implementation of a feedback system to improve user experience based on real data.
Project results
Increased productivity
Users have started to spend less time searching for and placing orders, which has increased sales.
Increasing satisfaction
Positive user reviews about the new design and ease of use.
Reducing training time
The simplified interface allowed new users to adapt to working with the site more quickly.
