Bontyre

An online tire store with a modern and minimalist design that provides intuitive navigation, a clear structure, and a convenient checkout process.

Интернет-магазин

B2C

UI/UX

Car

50,000

1 month

Business goals

Simplifying the purchasing process

Optimization of the user journey to minimize the number of steps during checkout.

Increasing trust in the platform

The introduction of transparent information about products, reviews and ratings, as well as a secure payment system.

Increase in conversion

Reducing the time to search for products and improving filtering to accelerate users' decision-making.

Business goals

Simplifying the purchasing process

Optimization of the user journey to minimize the number of steps during checkout.

Increasing trust in the platform

The introduction of transparent information about products, reviews and ratings, as well as a secure payment system.

Increase in conversion

Reducing the time to search for products and improving filtering to accelerate users' decision-making.

Business goals

Simplifying the purchasing process

Optimization of the user journey to minimize the number of steps during checkout.

Increasing trust in the platform

The introduction of transparent information about products, reviews and ratings, as well as a secure payment system.

Increase in conversion

Reducing the time to search for products and improving filtering to accelerate users' decision-making.

Tasks

Intuitive navigation

Creating a clear website structure with understandable categories and filters for quick tire searches.

Order checkout optimization

Simplifying the order form and implementing a step-by-step process to reduce the likelihood of abandonment at the final stage.

Visual appeal

Using high-quality images, modern fonts, and a harmonious color palette to enhance the perception of the site.

Tasks

Intuitive navigation

Creating a clear website structure with understandable categories and filters for quick tire searches.

Order checkout optimization

Simplifying the order form and implementing a step-by-step process to reduce the likelihood of abandonment at the final stage.

Visual appeal

Using high-quality images, modern fonts, and a harmonious color palette to enhance the perception of the site.

Tasks

Intuitive navigation

Creating a clear website structure with understandable categories and filters for quick tire searches.

Order checkout optimization

Simplifying the order form and implementing a step-by-step process to reduce the likelihood of abandonment at the final stage.

Visual appeal

Using high-quality images, modern fonts, and a harmonious color palette to enhance the perception of the site.

Design solutions

Minimalist style

The main emphasis is on dark blue, white, and light gray colors to create a sense of reliability and professionalism.

Transparent information structure

A clear structure of product cards, including descriptions of characteristics, reviews, and usage recommendations.

Smooth animations and transitions

Using unobtrusive animations and smooth transitions to enhance the user experience.

Design solutions

Minimalist style

The main emphasis is on dark blue, white, and light gray colors to create a sense of reliability and professionalism.

Transparent information structure

A clear structure of product cards, including descriptions of characteristics, reviews, and usage recommendations.

Smooth animations and transitions

Using unobtrusive animations and smooth transitions to enhance the user experience.

Design

Minimalist style

The main emphasis is on dark blue, white, and light gray colors to create a sense of reliability and professionalism.

Transparent information structure

A clear structure of product cards, including descriptions of characteristics, reviews, and usage recommendations.

Smooth animations and transitions

Using unobtrusive animations and smooth transitions to enhance the user experience.

Research

Target audience

Needs

Persons

Customers are looking for tires that match their cars and provide safety on the road.

A simple and fast filtering and search system for selecting suitable tires.

Complete information about specifications, reviews, and delivery conditions.

Research

Target audience

Needs

Persons

Personal vehicle drivers

People who are looking for quality and safe tires for personal use.

Owners of freight vehicles

Professionals who demand reliable and durable tires for commercial vehicles.

Car enthusiasts and mechanics

People who pay special attention to the technical condition of their cars and look for quality spare parts.

Research

Target audience

Needs

Persons

Personal vehicle drivers

People who are looking for quality and safe tires for personal use.

Owners of freight vehicles

Professionals who demand reliable and durable tires for commercial vehicles.

Car enthusiasts and mechanics

People who pay special attention to the technical condition of their cars and look for quality spare parts.

Project results

Increasing customer loyalty

Transparent information, reviews, and a reliable payment system have improved the perception of the brand among customers.

Reducing cart abandonment during the checkout process

The simplification of the order form and the transparency of the process have reduced the number of unfinished purchases.

Increase in orders by 30%

Website structure optimization and improved user journey contributed to an increase in the number of successful orders.

Project results

Increasing customer loyalty

Transparent information, reviews, and a reliable payment system have improved the perception of the brand among customers.

Reducing cart abandonment during the checkout process

The simplification of the order form and the transparency of the process have reduced the number of unfinished purchases.

Increase in orders by 30%

Website structure optimization and improved user journey contributed to an increase in the number of successful orders.

Project results

Increasing customer loyalty

Transparent information, reviews, and a reliable payment system have improved the perception of the brand among customers.

Reducing cart abandonment during the checkout process

The simplification of the order form and the transparency of the process have reduced the number of unfinished purchases.

Increase in orders by 30%

Website structure optimization and improved user journey contributed to an increase in the number of successful orders.

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